Brand Management Specialist
at ICAP

Date Posted: 22/11/2017

Job Description

ICAP Executive Search & Selection part of ICAP Group, the largest Business Services Group in South-Eastern Europe, is among the top premium consultancies in Greece. With more than 40 years of experience, we specialize in assessing and recruiting Senior to Middle level executives based on our client needs.

On behalf of a well-known company in the services sector, we are currently seeking applicants to fill the above position.


Duties:

  • Be aware of and utilize all research findings related to our company, marketing communication and advertising issues for the assigned projects
  • Be responsible for major ATL/ BTL Brand Campaigns
  • Be responsible for the corporate site, digital campaigns and social media pages
  • Implement communication activities and participate actively in the design of communication plans
  • Work closely and efficiently with the Product Development Specialist and execute communication plans
  • Be involved in the development of Communication Briefs
  • Coordinate activities with communication agencies to ensure efficient implementation of the assigned projects
  • Coordinate the production of the advertising material (Print ads, Outdoor campaigns, P.O.P. material etc) to ensure timely delivery and quality standards
  • Coordinate all the sponsorships, contests and events
  • Be Responsible for the brand identity in all our touchpoints eg retail stores (merchandising), etc
  • Coordinate closely with the other company’s functions to identify areas and consumer feedback that need to be brought forward
  • Tracking the competition for communication activities
  • Provide assistance in the research design and analyze all the findings
  • Develop, organize, analyze the loyalty program of company (CRM)
  • Responsible for the PR and  Corporate Social Responsibility


Requirements:

  • Bachelor’s degree or Master in marketing, communication or related studies
  • 2+ years of experience in an advertising agency or marketing department
  • Previous experience in marketing or advertising in services will be considered an asset
  • Excellent oral and written communication skills in English
  • Knowledge of Italian will be considered an asset
  • Excellent presentation & communication skills
  • Ability to work cross-functionally
  • Availability to travel


The company offers
a competitive remuneration package, along with excellent opportunities for professional growth and advancement within a services organization with ambitious growth plans.


All information received will be treated with strict confidentiality.

Job Snapshot

About Us

ICAP People & Employment Solutions

is a division within ICAP Group offering services related to a company’s most valuable asset, its people.



OUR SERVICES AT A GLANCE

People Solutions   Employment Solutions
         

WIDE NATIONAL COVERAGE AND DYNAMIC EXPANSION ABROAD

ICAP Group offers its services all over Greece through its offices in five (5) Greek cities:
• Athens     • Thessaloniki    • Larissa    • Patra    • Herakleion (Crete)

Moreover, ICAP Group is expanding dynamically in neighboring countries offering a wide range of services which is continuously enriched through its subsidiaries in:
• Romania    • Bulgaria    • Serbia    • Cyprus    • Bosnia-Herzegovina

STRATEGIC ALLIANCES AND MEMBERSHIPS

ICAP People & Employment Solutions has established strategic alliances with top international companies, namely HUTHWAITE (a leading company worldwide, specializing in Training), HOGAN Assessment Systems (a world leader in personality assessment), Cut-e (a specialized multinational firm in on-line assessments) and NorthgateArinso (a leading international Outsourcing provider).

OUR AWARDS

  • ICAP Training Solutions received in 2015, the GOLD award in the category of “Sales Training and Development” of the Sales Excellence Awards. ICAP Training Solutions had been awarded in 2012 as well, at the same contest.

  • ICAP People Solutions received in 2014, the HR Excellence Award in the category "Innovation in HR".

  • ICAP Employment Solutions received the Bronze award in the category of "Cross Border Human Resource Management", as part of the institution of the HR Community Conference & Awards 2015.

  • ICAP Group’s Advisory which includes the Management Consulting and People Solutions units, was certified in 2011 by International Investors in People, the first Model which focuses on Human Capital and helps companies diversify and gain a competitive advantage through the optimization of HR management practices.